Paid Media

Paid Media

Google Ads or Meta Ads: Where Should a Restaurant Start?

Start with the job the campaign needs to do.

Paid Media

AI Is Running More of the Ad Campaign. What Should Humans Still Control?

Automation cannot decide what the restaurant can responsibly promise.

Paid Media

Restaurant Ads Got Clicks. Did They Create Useful Demand?

A busy dashboard is not the same thing as a busier restaurant.